Hall & Woodhouse
"We wanted a digital presence on the web, we wanted it integrated with the social networks and we wanted to publish materials very easily. We didn’t want to run Facebook pages for every single house. Our trial with Sendster showed that it worked in practice."
Head of Commercials
Hall & Woodhouse
How we added 2% to annual like-for-like turnover for the Hall & Woodhouse group
Hall and Woodhouse has been producing Real Ale since 1777. The brewery has a growing pub estate with over 250 tenanted and managed public houses across the South of England. Each Hall & Woodhouse house offers a unique, welcoming and friendly experience and the brewer wanted to extend this local ethos to its web presence, while also tapping into the growing importance of social media as a marketing tool.
The challenge was two-fold: how to manage the cost and resources required to create dedicated websites for every outlet; and how to maintain a consistent brand experience and tone of voice while maintaining a local flavour across its digital presence.
The brewer found the solution to its challenge in the form of Sendster, the only purpose-built platform for pub groups that gives every outlet an individual website linked to Facebook, while offering centralised control of content. Following a successful trial, Hall and Woodhouse is rolling out the platform to all 57 of its managed pubs.
"Sendster allows us to give individual pubs their own website, helping to grow their local fan base and reach thousands of new customers online through Facebook Search and Like recommendations. Customers can discover and recommend venues to their friends via Facebook, while we retain control over each of the sites, ensuring brand guidelines are maintained. It is a win win solution that is helping to tap into social media to increase the value of our local marketing activity." said Adam Thomas, Head of Commercials.
One year on from the successful roll out of Sendster LocalSites across their entire managed estate, Hall & Woodhouse are delighted with the results.
"The Sendster team provide a first class service which has resulted in astonishing growth of our estate online" says Marketing Manager, James Kirkham.
"Within one year of deployment, our analysis shows that 2% of sales growth is directly attributable to the online marketing activity that we carried out with Sendster" adds Hall & Woodhouse’s Retail Director, David Hoare.